Hard-hitting campaigns without fear of greenwashing
Turn your product's positive impact into brand value.
Sustainability is now a ‘marketing must'
The pressure's on to evidence how green your products are!
Half your consumers go out of their way to buy products with strong sustainability credentials. And some top UK retailers recently pledged to halve the environmental impact of their customers shopping basket. It's time to invest in your evidence...
80,000 app users help shape our 14 sustainability measures
Our community of more than 80,000 Impact Score Champions are passionate about what we're doing. Every day they use our app to tell us what product features are important to them, and what criteria they want us to measure.
Because sustainability means different things to different types of people - it's not all about carbon! We've listened and now score products against 14 different measures people care most about.
Remove the risk of greenwashing
Clara™, the UK’s leading sustainability database, independently scores the impact your products have on the planet and people.
Validated by academics, Clara™ scores 280,000+ supermarket products for their environmental, social and nutritional impact. And makes all this data available to you.
Giving you the confidence, and credibility, to shout about how sustainable your products are. Make your product features SING!
Communicate with confidence
Create brand value by turning product data into engaging, credible sustainability communications.
- Proof-backed credentials
- Simple and trusted messages
- Reduced risk of greenwashing
- Scores validated by academics
- Sustainability features important to consumers
Making the most of your Impact Scores
We'll work with you to ensure you get as much value as possible out of the data we provide. Optimisations include:
- Strengthening your product pages with validated sustainability statements
- Equip your social media team with rich content and storytelling opportunities
- Enable your sales teams to speak the (sustainability) language retailers want to hear
- Leverage on-pack QR codes to tell your story to in-store shoppers
Methodology
We measure thousands of data points across products and companies. Working with a network of researchers and certification bodies, we apply complex algorithms, to create the sustainability ratings. Academics validate the whole process - learn more here>
Demo video of the Clara™ platform
2 minute intro to our sustainability scoring database
FREE GUIDE: How to market sustainability... and avoid greenwashing.
We put together a free guide where you will learn: 1. How to land key messages 2. How to demonstrate your performance 3. What tools are available to help Get free access now - complete this form and type the message 'Free Marketing Guide'
Get your guide
Free Report | Consumer Attitudes to Sustainablity
Consumer insights for marketers who want to hit the mark.